FY24 DASHBOARD


Brand Positioning Icon
Target Met or Exceeded

Desired Impact (High Level Objective)

#2: Align brand positioning advancing MSM as the trusted global thought leader of health equity and health justice across all mission areas

Status Indicators:
Target Met (100%) |
Partially Met (99%-90%) |
Not Met (<89%) | Not Started
KPIs
Target
Actual
Strategies & Definition
% Complete
KPIs
Target
Actual
Target Met or Exceeded
% Completion of Brand Assessment and Campaign
100.00%
100.00%
Not Defined
Brand Awareness (Social Media Engagements)

Not Defined
Brand Awareness (Earned Media Impressions)

Not Defined
Brand Health (MSM Social Mission Recognition)

Not Defined
Brand Health (Health Equity/Health Justice Reputation)

Strategies & Definition
% Complete
Not Defined
Strategy 3: MSM Awareness
0%
Description
INITIATIVE ID
Target Met or Exceeded
% Completion of Brand Assessment and Campaign
100.00%
100.00%
Not Defined
Strategy 3: MSM Awareness
0%
Description
INITIATIVEID
Not Defined
Brand Awareness (Social Media Engagements)


NA
Description
INITIATIVEID
Not Defined
Brand Awareness (Earned Media Impressions)


NA
Description
INITIATIVEID
Not Defined
Brand Health (MSM Social Mission Recognition)


NA
Description
INITIATIVEID
Not Defined
Brand Health (Health Equity/Health Justice Reputation)


NA
Description
INITIATIVEID

Morehouse School of Medicine
720 Westview Drive
Atlanta, GA 30310
404-752-1500